Ecklonia Maxima occurs abundantly on the South and West coasts of South Africa.

This kelp, which is the fastest growing kelp known to man, possesses a massive holdfast that then extends into a long hollow, gas filled stipe up to 15m in length ending in a bulb at its apex. The bulb further extends into a solid, flat primary blade from which secondary blades emerge. These secondary blades can easily reach 3m in length. Because of the hollow stipe and bulb, this species is buoyed up in the water column, its blades frequently breaking the surface of the ocean.

Ecklonia Maxima is highly nutritious since it has at its disposal all the nutrients which run-off from the land, but little competition to assimilate these. It preferentially bio-accumulates all the essential plant-nutrients.

Possibly the last pure kelp-beds in the world, South African West coast kelp, Ecklonia Maxima, is fed by the clean Benguela cold water currents, which flow northwards up the West coast of southern Africa from the pristine ice continent of Antartica.

Seawater and human blood are almost identical in chemical constituency. No fewer than 92 different mineral elements have been found in seaweeds, including some elements which we require only in trace amounts, but whose presence is nonetheless vital to our complete well-being.

* Seaweeds contain many times more minerals than land grown plants, as much as 50 times more according to Dr W Black.

*(Black W, Proc Nutr Soc (Eng), 32, 1953) Since that was more than half a century ago, it is to expected that a land-grown plants are even less nutritious now.

Ecklonia Maxima is a food adjunct, which improves intestinal flora. The organic iodine acts as a thyroxin precursor and regulates the metabolism. Ecklonia Maxima can supply daily requirements of carotenoids, vitamins A, B1, 2, 6 & 12 and D and pantothenic acid.

Ecklonia Maxima has properties that expel intestinal worms.

Ecklonia Maxima is also naturally rich in:

Amino acids  (therefore promoting connective tissue and hence good skin tone);

Iodine  (which directly stimulates the thyroid gland to produce more thyroxin, which in turn increases the metabolism);

Zinc  (necessary for a healthy immune system, and is also of use in fighting skin problems such as acne, boils and sore throats. It is further needed for cell division, and is needed by the tissue of the hair, nails and skin to be in top form. Zinc is further used in the growth and maintenance of muscles);

Vitamins  A, B1, B2, B12, C, D (the only rich natural source of vegetable Vitamin D) and Folic Acid (All of which are anti-oxidants and therefore have anti-ageing properties and are useful in combating free radicals.

Contains chlorophyll.

Contains naturally chelated minerals.

Contains sodium alginate, which actively helps remove radioactive elements and heavy metals from the body.

Contains sterols, which are reported to exhibit anti-hypercholesterolemic activity, as has B-Sitosterol in humans.

*Ecklonia Maxima uniquely tops the list for the following nutrients: calcium, potassium, magnesium, iron, iodine, and is also very high in   sulfur.

*(Heritage F, Composition and Facts About Food, Health Research, 1971)